Have you ever asked, “how do I choose a good real estate agent in Tooele County”?
Is the answer, whoever has sold the most? Or who in my family has a real estate license.
How about, who has been in business the longest?
To answer this question I thought I would approach it from a different direction and share with you an article written to agents asking them why they should be considered when interviewed for the job of “your real estate agent.
I’ll republish the article with some comments of my own and then include a few posts from around the country written by agents that outline what a potential home buyer or seller should be looking for in the agent they select.
In some markets, a real estate agent is competing against thousands of other individuals and teams. There are only so many bells and whistles—so many buzz words you can throw at prospective clients. To a buyer or seller who has interviewed several other agents already, all of it begins to blend together and every realtor sounds as though they’re reading off the same script.
Your clients want to know why they should choose you. They want to know what makes you different. It’s highly likely they’ll even ask you this question directly in your initial interview, but as an agent, you might have a hard time coming up with a response that either you or your clients are truly satisfied with.
To answer your client’s why, you must go back to your own why.
What Skills Do You Have That Others Don’t?
Just because there are other agents in your area doesn’t mean those agents have the same skills that you do. We each bring our own backgrounds and experiences to the table. What comes naturally to you? Maybe it’s your negotiating skills or your ability to connect people that sets you apart from the rest.
In our case, at Group1, you don’t just pick an agent, you pick our team. That means Chris and I, together. That means you have at your fingertips almost 50 years of experience full time in this industry in the Tooele County market. It is likely, between the two of us we have developed the skills that other agents without the longevity, from outside the area have yet to master.
What Part of the Business Do You Enjoy the Most?
There are skills and then there are passions. In real estate, there’s so much to enjoy. There’s the opportunity to match a family with the right home and the sense of safety and comfort that brings their loved ones. There’s the ability to give someone a sense of financial security by advocating and negotiating on their behalf. And then there’s the houses and neighborhoods themselves—the architecture, history, and community.
Once again, with our concept, one of us more likely than not has a passion, or if not quite a passion an interest of facets of the business. Chris for example loves selling new construction and being knowledgeable about where development is going and what it means to the community. I don’t know if you would call that a passion, but not many agents have been on the local planning commission or attends most city council meetings.
I on the other hand pride myself on my accuracy when it comes to property value. That means if I indicate what a house will sell for (whether buying or selling) you can take it to the bank.
What Are Your Accomplishments in Tooele Real Estate?
When you look at your client list and the portfolio of work that you’ve built over the years, what are you most proud of? Sure, there are financial rewards, but there are also other accomplishments that your prospective clients will likely be eager to hear about, such as happy client testimonials, a thriving referral business, volunteer and charity work, or even how you lift and support your own team.
Everyone needs money, but those other accomplishments and how you speak about them show your client what kind of person you are and if that’s the type of person they want to work with.
This is an easy one for me. I often say my biggest accomplishment in the business is that Real Estate has helped me raise 5 kids right here in Tooele County. And allows me to carry on with my family involvement by hosting grandma day every Wednesday at my house for seven of my 9 grand-kids. Pretty awesome accomplishments I think.
Oh, and by the way I was named agent of the year 5 of the last 8 years. That’s sort of a “big deal”.
As for Chris Sloan, my partner in all things; he has accumulated more awards than I can even mention. I can tell he knows about this business by the number of other agents and brokers that call him for advice or direction. He is a “Brokers Broker”.
What Are Your Interests That Make You The Tooele County Agent To Choose?
Real estate might seem like your entire world at times, but you also have a life outside of work. Maybe you like music or traveling or being outdoors. The best part about being a realtor is that there are often ways you can thread these interests into your work, like hosting client functions and events.
For years now we have been able to combine our love for Real Estate with our itch to travel and see some of the more interesting places in America.
Chris has served on the Board of the National Association Realtors for a number of years. (going back to when he was the UAR President). So he is called frequently for meetings around the country. That’s usually 3 or 4 times a year that he and I get to go somewhere and play tourist in between his meetings.
Over the years we have seen all of the sites around the nations capital (some more than once). We have visited most of the civil war battlefields and this year got to Boston to cap our history lessons for the year.
You can bet that when we go on these treks, if there is a auto race of any kind within 300 miles, we will show up.
We take plenty of opportunity to “sharpen the saw”.
What Does Your Client Care About the Most When Hiring an Agent In Tooele County?
Let’s face it, your clients likely care the most about only a few things: saving or making the most money, doing it as soon as possible, and making sure that doing so isn’t too stressful. Your response to your client’s question—why should I choose you?—should address these concerns.
Maybe you excel at creating systems that make the selling process efficient and profitable for your client. Or maybe you excel at providing a personalized experience for home buyers.
Try out a few responses. You might even start with a template: My [skills or passions] helps me [provide this service] because I can [achieve my client’s goal]. Check out my bio @ about Berna Sloan.
Like most things in life, coming up with a compelling and concise response for why clients should hire you will take time and practice.
So….. there you have it.
My take on the article “how do I choose a good real estate agent in Tooele County.
Here are a few posts from other industry professionals from around the country that may give more insight.
Pick a Real Estate Agent
Jul 30, 2018 … Real estate agents promote themselves with yard signs, online ads, direct-mail postcards and even sponsored public benches. So, cutting …
Aug 3, 2018 … You and your real estate agent can have a successful relationship and … If you expect your agent to pick you up at your front door and drive you …
Ok, your on your own now. You have the help you need. You have the article, you have my comments, and you have 3 independent posts about selecting a good agent.
If you need more info here are my last 2 suggestions:
- Click onto my Tooele Blog to find other posts you might find helpful… or
- Give me a call, Berna Sloan 435-840-5029
If Chris answers, it’s ok he can help.
But if you need to talk to me just ask him “how do I choose a good real estate agent in Tooele County”.
Good Luck, and call today!